If the Herb Fits – Tradition in Every Blend

If the Herb Fits is more than a wellness brand — it’s a love letter to cultural roots. Built on herbal heritage and natural healing, the brand’s mission is to reconnect people with the rituals that keep them grounded and balanced.

From concept to campaign, our creative direction focused on visuals that felt earthy, real, and steeped in tradition. Every shot told a story of community and care, reminding us that wellness isn’t a trend — it’s a heritage. Collaborating with If the Herb Fits reminded me how authenticity and storytelling elevate even the simplest products into experiences.

As Harvard Health Publishing notes, reconnecting with holistic wellness practices has helped more people rediscover balance in modern life (Harvard Health).

Shop the collection at If the Herb Fits.

Image Credit: © 2025, Photography by Johnny W. III / Draculax Films
Article by: Chade’ Lopez